CastReady.
An early-stage company building for the people who develop performers. This page is an overview of my role as founder. Product, company, and platform detail live on the CastReady sites — linked below.
Pre-revenue.
Not pre-proof.
Delaware C-Corp, trademarks filed, counsel engaged. Currently in Customer Validation with active discovery across every segment we serve. Full traction, pilots, and unit economics are shared with qualified investors under NDA.
What we’re hearing.
A short, anonymized snapshot. Names, numbers, and specifics live in the data room and are shared under NDA.
Discovery
100+
Structured conversations across actors, families, coaches, casting professionals, and training programs.
Pilots
In progress
Founding pilot conversations underway with select partners. Details shared in the data room by request.
Signal
Repeat patterns
Recurring pain around readiness, coordination, and visibility — consistent across every segment we spoke with.
“Coaches want the practice loop, billing, and parent visibility in one place — not three.”
“Families want a way to see progress without hovering over the coach.”
“Training programs and casting professionals want a common readiness signal, not another portal.”
How we got here.
A short public timeline. Deeper company history and strategy live on castready.org.
March 2025
CastReady idea born
Originally StageReady. The concept evolved into a subscription box for actors, then grew into something much larger.
April 2025
Light customer discovery
Conversations with parents and actors about a subscription box for actors — early signal that demand existed, but not for the first shape.
May 2025
SCORE mentors, LLC, first MVP
SCORE mentors came on board. The LLC was established. The first MVP centered on partnering with coaches to create tangible materials for actors.
June – September 2025
Structured customer discovery
100+ interviews and survey responses with actors, parents, coaches, and talent reps. Signed strategic alliance partners with Jennifer Salvucci of Boston Casting's School of Screen Acting and Will Van Moss of The Prep NY/NJ. The pivot from subscription box to an actor-focused digital platform took shape.
October – November 2025
HBCU Founders Initiative Pre-Accelerator
Deep training in lean startup methodology and customer development. More discovery with coaches and talent reps revealed retention fears and a need for collaboration, not replacement. The pivot toward a coach-inclusive platform began.
December 2025
Restructural pivot
Foundational cleanup and a new MVP in development, aligned with the collaborative vertical SaaS direction.
January 2026
Delaware C-Corp formed
LLC restructured into a Delaware C-Corp. The MVP was built out and prepared for partner testing.
February 2026
Goodwin Law and partner testing
Secured engagement with Goodwin Law. The MVP was tested with strategic partners and select actors for feedback.
March 2026
Full product development
Development moved from MVP to the full product, incorporating all industry stakeholders: actors, coaches, talent reps, and casting opportunities.
April – July 2026
Founder Institute Core Program · Launch Track (Boston)
Pitch mastery, positioning, messaging, and wedge refinement. GTM strategies executed. Pilot discussions in progress with select organizations.
CastReady lives at castready.org.
Product depth, company detail, and access to the deck and data room are handled on the CastReady sites — kept intentionally separate from this personal site.